12K Padel: Premium Performance Without the Premium Price

Meet Enasio Rosselli, Founder of 12K Padel

Some businesses are born from years of planning. Others begin with a simple frustration that many people experience but few decide to solve.

For Enasio Rosselli, the journey started in 2025 when he stepped onto a padel court for the very first time. Within a single match, he was completely hooked.

Like thousands of new players, he began using rental rackets before deciding it was time to buy his own. That's when he discovered a surprising gap in the market.

Building the racket he wanted to play with

Finding the right racket wasn't easy.

The best-performing models often cost well over £200, while the more affordable alternatives usually required compromising on quality, performance or design.

Enasio couldn't understand why new players had to choose between a premium product and a fair price.

So instead of accepting the compromise, he decided to create the racket he wished had existed.

That idea became 12K Padel.

Today, the brand is built around a simple but ambitious mission: creating premium-quality padel equipment that delivers outstanding performance, beautiful design and honest pricing.

Because every player—whether stepping onto the court for the first time or progressing to the next level—deserves equipment they can be proud to own.

Quality should never depend on the logo

At the heart of 12K Padel lies a straightforward philosophy.

Performance shouldn't be reserved for players willing to spend hundreds of pounds on a famous brand.

Every racket is designed to offer exceptional quality without forcing customers to pay a premium simply for a logo.

For Enasio, this is only the beginning.

As padel continues to grow across the UK, so too will 12K Padel, developing products that help even more people discover and enjoy the sport.

Falling in love with padel from day one

Remarkably, Enasio had never played a racket sport before trying padel.

But from his very first game, he knew he had found something special.

The combination of competition, accessibility and fun immediately won him over, eventually inspiring him to launch a company dedicated to helping others enjoy the same experience.

Why the UK has embraced padel

According to Enasio, one word explains the extraordinary growth of padel in Britain:

Community.

Padel is one of the most sociable sports anyone can play.

It's easy to learn, enjoyable from the very first session and accessible to players of all ages and abilities. Friends, families, couples and work colleagues can all step onto the same court and have a genuinely competitive—and fun—experience together.

That unique social element, he believes, is what makes the sport so powerful.

A sport that's here to stay

Looking ahead, Enasio sees padel becoming a permanent part of British sporting culture.

The sport offers far more than competition.

It creates friendships, builds communities and gives people a reason to stay active together.

For him, that is why padel is much more than a trend.

It is becoming a lifestyle.

Why London Padel Week

Partnering with London Padel Week was a natural decision for 12K Padel.

As one of the UK's fastest-growing padel brands, the company wants to be part of the movement shaping the future of the sport.

London Padel Week brings together exactly the people who are driving that growth: players, clubs, coaches, brands and fans, all united by a shared passion for padel.

For Enasio, it's the perfect environment to introduce more players to the philosophy behind 12K Padel.

One word defines padel

If Enasio had to describe padel in just one word, it would be:

Sociable.

More than any other sport, padel has introduced him to new people and lasting friendships.

And perhaps that's the greatest reason behind its incredible success.

Because while players come for the game, they often stay for the community.