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EDITORIAL
MAGAZINE
The founders, the clubs and the brands shaping padel in London.


RALY: A New Generation of Racket Sports
Meet the Founder: Patrick Elway Some brands are created to sell products. Others are created to bring people together. RALY belongs firmly to the second category. Founded by three young friends who share a passion for sport, music and fashion, RALY was born from a simple idea: the best moments in life happen when people come together around something they love. For Patrick Elway and his co-founders, that "something" is racket sports. More Than Apparel. More Than Events. New R

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Willoma: The Soft Revolution in Activewear
Meet the Founder: Katie Crawley Sometimes innovation doesn't begin with adding more. Sometimes it begins by taking something away. For Katie Crawley, founder of Willoma Clothing, that "something" was the feeling of restriction. As a yoga teacher, she struggled to find activewear that reflected the essence of her practice. Everywhere she looked, she found the same products: tight-fitting, synthetic garments designed to compress rather than support. They performed. But they did

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Padel X Elite: Where Performance Meets Confident Femininity
Meet the Founder: Lucie Harding Sometimes the best business ideas don't begin with a business plan. They begin with a feeling. For Lucie Harding, that feeling arrived during her very first padel lesson. Like thousands of people across the UK, she discovered a sport that was welcoming, social and incredibly addictive. She left the court smiling, but also asking herself a question. Why wasn't there a premium women's padel brand that combined technical performance with elegant,

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CourtBrain: Connecting Players, Clubs and the Future of Padel
CourtBrain: a platform designed to make discovering courts, clubs, matches and events as simple as searching once.

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WYLDE ENSEMBLE: Wear the Mindset the Moment Calls For
Meet Tohfe Beidas, Founder of WYLDE ENSEMBLE

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Raquex, the padel rackets built to Be Different, Designed for Every Player
We believe playing with a Raquex racket really does make a difference. "I first met Olly Rose while travelling around the UK visiting padel clubs and industry events. Then something else caught my attention. I found myself completely mesmerised by the video on the Raquex website, watching the craftsmanship and precision behind the production of their rackets. I must have watched it more than once. From that moment, I knew I wanted Raquex to be part of London Padel Week. So I

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