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EDITORIAL
MAGAZINE
The founders, the clubs and the brands shaping padel in London.

Padel Wall of Fame
A curated editorial series celebrating the people, ideas and stories shaping the culture of padel today.


RALY: A New Generation of Racket Sports
Meet the Founder: Patrick Elway Some brands are created to sell products. Others are created to bring people together. RALY belongs firmly to the second category. Founded by three young friends who share a passion for sport, music and fashion, RALY was born from a simple idea: the best moments in life happen when people come together around something they love. For Patrick Elway and his co-founders, that "something" is racket sports. More Than Apparel. More Than Events. New R

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Willoma: The Soft Revolution in Activewear
Meet the Founder: Katie Crawley Sometimes innovation doesn't begin with adding more. Sometimes it begins by taking something away. For Katie Crawley, founder of Willoma Clothing, that "something" was the feeling of restriction. As a yoga teacher, she struggled to find activewear that reflected the essence of her practice. Everywhere she looked, she found the same products: tight-fitting, synthetic garments designed to compress rather than support. They performed. But they did

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Padel X Elite: Where Performance Meets Confident Femininity
Meet the Founder: Lucie Harding Sometimes the best business ideas don't begin with a business plan. They begin with a feeling. For Lucie Harding, that feeling arrived during her very first padel lesson. Like thousands of people across the UK, she discovered a sport that was welcoming, social and incredibly addictive. She left the court smiling, but also asking herself a question. Why wasn't there a premium women's padel brand that combined technical performance with elegant,

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CourtBrain: Connecting Players, Clubs and the Future of Padel
CourtBrain: a platform designed to make discovering courts, clubs, matches and events as simple as searching once.

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WYLDE ENSEMBLE: Wear the Mindset the Moment Calls For
Meet Tohfe Beidas, Founder of WYLDE ENSEMBLE

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Raquex, the padel rackets built to Be Different, Designed for Every Player
We believe playing with a Raquex racket really does make a difference. "I first met Olly Rose while travelling around the UK visiting padel clubs and industry events. Then something else caught my attention. I found myself completely mesmerised by the video on the Raquex website, watching the craftsmanship and precision behind the production of their rackets. I must have watched it more than once. From that moment, I knew I wanted Raquex to be part of London Padel Week. So I

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PerfeX Nutrition: The First Supplement Brand Created Specifically for Padel Players
Meet Felipe Issler, Founder & CEO of PerfeX Nutrition Some partnerships begin with a scheduled meeting. Others begin with a conversation that instantly feels like the start of something much bigger. We first met Felipe Issler, Founder and CEO of PerfeX Nutrition, at the World Padel Summit 2026 in Barcelona. Surrounded by more than 130 exhibitors from across the global padel industry, one stand immediately caught our attention. Not because it was the biggest. But because it wa

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12K Padel: Premium Performance Without the Premium Price
Meet Enasio Rosselli, Founder of 12K Padel Some businesses are born from years of planning. Others begin with a simple frustration that many people experience but few decide to solve. For Enasio Rosselli, the journey started in 2025 when he stepped onto a padel court for the very first time. Within a single match, he was completely hooked. Like thousands of new players, he began using rental rackets before deciding it was time to buy his own. That's when he discovered a surpr

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KRYON: Reinventing the Connection Between Player and Racket
Today we meet Simon Bindella, Founder of KRYON, the Swiss-inspired company redefining the connection between player and racket through biomechanical innovation. Discover the story behind an idea that is changing the way athletes think about comfort, control and performance on the padel court. A Swiss-inspired innovation changing the way we think about padel performance When people talk about innovation in padel, the conversation usually revolves around lighter rackets, new ca

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Padel Wall of Fame - How to build a Padel Lifestyle Clothing Brand
One Bounce Club — Building a Padel Brand From Inside the Community
Some brands are created to follow a trend. Others are born because someone deeply understands the culture they belong to.
That’s the story behind One Bounce Club — one of the newest lifestyle brands emerging from the UK padel scene and a partner of the first edition of the London Padel Week.

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Padel Wall of Fame (How to build the best Padel Travel Experiences UK)
the story behind Padel Travel X and its founder, Patricia Frost — one of the partners joining the first edition of the London Padel Week.
Through premium padel travel experiences, world-class coaching opportunities and a strong focus on human connection, Patricia is helping shape a new vision of what padel can become in the UK: not just a sport, but a global community.

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